Encouraging
our clients to read books has always been an integral part of our business. As a result, we’d like to periodically share 10 books that we feel should be
included in your business and/or personal library. These books are not listed in
order of sales, popularity, or recommendation. The numbers are used only for
reference purposes.
#1
The
Influence Edge
How to Persuade Others to Help You Achieve Your Goals
by Alan A. Vengel
If you’re looking for a good read that
allows you to sit back, relax, read, absorb content and assume that the
author’s advice will work when the time comes — look elsewhere! While this
is definitely a good read, the author made certain you were going to
accompany him on this learning journey!
Old-school, top-down chain-of-command hierarchies are obsolete, fast
giving way to networked, team-oriented organizations. To be successful in
this new environment, the ability to influence others is essential. This
book is a direct, step-by-step, clear and concise guide to this artful
skill.
Organized as a workbook — with two dozen forms, tools and exercises and
illustrated throughout with all-too-familiar real-life scenarios — The
Influence Edge explains what really goes on under the surface in
everyday relationships.
The interactive format of the book allows you to learn the concepts and,
more importantly, actually practice the crucial techniques before you return
to the workplace and put your ideas on the line.
Today’s workplace demands much of those who pursue success. You must
build alliances, interact with a variety of personalities from a position of
little or no direct authority, create and maintain long-term rapport with
difficult people, and develop special influence tactics that are essential
to getting your job done.
The author, Alan A. Vengel, draws on his consulting work with executives
and managers in hundreds of major corporations in a wide variety of
industries to provide you with the essential elements of influence to
survive in today’s competitive workplace.
Vengel shares the interesting concept of "push-pull energy," the idea
that that there are two very different ways of influencing people and that
you need to know when and how to use each one, or when it’s best to combine
the two. It’s a subtle concept but the exercises throughout the book show
you how to use it to design a very sophisticated and effective influence
strategy.
If you want to accomplish your workplace goals, you’re going to have to
build long-lasting rapport with a variety of personalities. This book should
be your first step in that critical journey.
#2
Terms
of Engagement
Changing the Way We Change Organizations
by Richard H. Axelrod
For decades, organizations have been
preaching the need for change. Fast Company chose this subject as a
recent cover story for their rapidly growing readership. Everything in our
lives seems to be changing on a regular basis — including the way we manage
change. The change management paradigm first appeared twenty years ago and
was hailed as revolutionary at that time. Today, the entire field of
organizational change is undergoing a massive revolution.
Author Richard Axelrod, a pioneer in the field of change management,
points out that leader-driven change may have worked well in times past but
obviously falls short in today’s technology-driven workplace. He doesn’t
stop at critiquing conventional change management programs. He recommends a
four-aspect change model, the Engagement Paradigm, designed to overcome
communication stalls and mis-communications.
This new approach provides a basis for change that truly involves the
entire organization. Four essential new principles make the difference:
- Widen the circle of involvement,
- Connect people to each other and ideas,
- Create communities for action, and
- Practice democratic principles.
Axelrod provides excellent examples from such companies as
Hewlett-Packard, First Union Bank, Mercy Healthcare, and others. He explains
how these four principles enable leaders to create energy and commitment
rather than apathy and resistance. Recognizing the potential for
misapplication, he also shows how engagement can disengage, and identifies
potential pitfalls to avoid.
This practical guide offers innovative, practical guidance for bringing
the entire organization to the level of engagement vital to successful
change outcomes.
#3
The 17 Indisputable Laws of Teamwork
Embrace Them and Empower Your Team
by John C. Maxwell
Known as America’s expert on leadership, John C.
Maxwell has authored more than twenty-five books including bestsellers The 21 Irrefutable Laws
of Leadership,
Developing the Leader Within You,
Failing
Forward, and
The 21 Indispensable Qualities of a Leader. Those
of you who are familiar with this author can look forward to another
inspirational masterpiece that will leave you eager to dive into and enjoy
the process of team-building.
It had to happen sooner or later. The author offers a companion website,
designed to go hand-in-hand with his book in order to enhance and complete
our learning experience. You simply read a chapter, apply what you learn by
following the suggestions at the end of that chapter, and then log on to the
free interactive assessment. It will help you gauge your strengths and
weaknesses when it comes to teamwork. There you will also find
recommendations for ways to further your personal and professional
development.
The format of the book will be familiar to those who have read Dr.
Maxwell's excellent leadership books. In this case, there are 17 laws, with
each one being comprised of additional elements. Each law has one or two
overriding examples, and then many small examples... usually one for each subpoint. At the end of each law's section, you have questions to answer and
assignments to do. This aspect of the book is like having a workbook to help
you begin to apply the lessons to your own situation.
In his trademark, easy-to-get-it approach, Dr. Maxwell demystifies the
process of building a winning team, making it simple to grasp, retain, and
put into practice. He’s invested a great deal of time and effort to identify
these 17 Laws of Teamwork. He says: "The wonderful thing about a law is
that you can depend on it. No matter who you are, what your background is,
or what circumstances you face, you can take these laws to the bank."
You’ll enjoy this one, it’s going to become a classic. Be sure to share it
with others on your team.
#4
The
Change Monster
The Human Forces That Fuel or Foil Corporate Transformation and Change
by Jeanie Daniel Duck
Can you remember a time in the workplace
when we haven’t been discussing the subject of change and how we must adapt
to it if we are to survive? You’d think by now we’d not only accept the fact
that change is constant but we’d be experts in adapting to it. That,
however, has yet to happen. So, let’s add another change metaphor to the
ever-growing list. We’ve recently been informed that change is cheese,
five frogs on a log, and even a rampaging river. This author,
a senior vice-president at Boston Consulting Group, once likened managing
change to balancing a mobile. In this book, she identifies
change as a monster. She uses this term to describe the unpredictable
"human issues that swirl around change."
It is Duck’s contention that corporate transformations fail not because
of operational tasks or systems but because of emotional factors and social
issues. To understand and control the monster, Duck devised the "change
curve" to represent the five phases of change: stagnation, preparation,
implementation, determination, and fruition. As she goes in depth about each
stage, the author illustrates her explanation with personal examples from
her experiences as an organizational consultant. Duck explains that each
company's experience along the curve will vary; the phases, though, will
always remain the same. She then uses examples to illustrate successes and
difficulties in negotiating the curve.
The Change Monster is a tough-minded but compassionate book about
leadership when major changes are demanded: after a merger, when profits are
falling, or markets are being lost. It is also about the discipline and kindness
it takes to get the people who report to and depend on you to confront their
fears and move on to a new agenda, strategy, or company.
Though targeted at the change-management drivers of the business world,
The Change Monster is infused with a sense of the effects of change
in all areas of life. This book is a reminder, through stories and
anecdotes, of the essentials of the heart and mind that provide the basis
for leadership. It also offers warnings that probably will be heeded only
after they have been ignored.
Ms. Duck is very clear about this and the steps it takes to be
successful. She pares away the jargon, excuses and finger pointing this
subject engenders and leaves us with an understandable and inspiring map of
the territory. Refreshing and to the point, Duck offers corporate leaders
uncommon business advice in this evolving age of bricks-and-clicks.
#5
The
Ultimate Business Library
50 Books That Shaped Management Thinking
by Stuart Crainer
Here is a Business Library for your business
library. In 323 pages, you’ll find a one-stop guide that provides succinct,
insightful summaries of 50 books that have changed the business world —
broken new ground, set new standards, or revolutionized old, entrenched
concepts.
Of the thousands of business books which have been published over the
past century, do you know which ones represent truly breakthrough thinking?
Do you know who created these landmark concepts: reengineering,
discontinuous change, scientific management, satisfying the customer? This
unique collection provides a complete overview of the art of management.
The summaries are written in a crisp, lively style that helps clarify the
concepts of the original works, no matter what time period they are from. In
addition, Gary Hamel, another noted author, has written a brief commentary
on each book. His illuminating insights provide context to help us
understand the place of each book in business history.
In addition to the "top 50," the book also includes mini-descriptions of
50 "runners-up" — other management books that have had significant impact
.This is a book full of ideas — and an idea can cause a revolution. The
Ultimate Business Library is the best way to get up to speed on
important business ideas. It might even inspire you to create some
breakthrough ideas of your own!
You’ll wear the book cover off this gem!
#6
Customer Winback
How to Recapture Lost Customers - and Keep Them Loyal
by Jill Griffin & Michael W. Lowenstein
Here we find 300+
pages dedicated to an unusual approach to the subject of customers and their
contribution to your success as an organization. It’s interesting how many
companies will spend an enormous amount of money, time, and energy to
attract new customers while investing little or, more often, nothing in
retention or win-back. That’s baffling when you consider the fact that
vigilante customers are leaving in droves every day and they are very
expensive to replace. Too many companies consider these customers as a
lost cause and therefore make no attempts to discover why
they left or to win them back.
With the average company losing 20% to 40% of its customers every year
(for Web-based companies defection rates are substantially higher), it’s
imperative that firms create focused strategies for retention and win-back
in addition to their acquisition efforts. The authors provide you with
step-by-step solutions for winning back lost customers, saving customers on
the brink of defection, and making your firm defection proof. This pragmatic
guide is brimming with savvy methods and detailed case studies that show you
in real-world detail how to turn lost customers into gold!
#7
Customer Once, Client Forever
12 Tools for Building Lifetime Business Relationships
by Richard Buckingham
This author, best known for co-authoring
Customers for Life, makes several observations that should make
you seriously consider your current state of customer service. For instance,
he points out that: ‘In a rapidly changing business world, what was once
excellent service is now commonplace. The customer service bar is constantly
being raised, and if you are not improving daily, you’re falling behind.'
As customers, we immediately agree with his statement remembering a recent
episode of poor service we may have received. However, review his statement
as a representative (owner / CEO / manager / employee) of an organization
providing service and you may feel differently. Are you improving daily
or are you falling behind? It’s one or the other! If you hesitate
or cringe at this point, you need to read this book!
Buckingham puts you to work from cover to cover with this book. He tells
you what steps you need to take to convert a one-time customer into a
lifetime client. He presents the necessary steps businesses should take in
order to ensure that their clients keep coming back. He offers his
strategies as 12 tools, each one building on the one before it. It's a guide to
being the best at customer service, with an emphasis on fostering repeat
business and customer referrals.
He puts you to work in several ways.
- He offers margin notes focusing on the dominant thoughts of
each page.
- He provides chapter-ending checklists of "Things To Do On
Monday Morning."
- He offers thought-provoking "Questions For You."
- He provides true stories that illustrate the principles of
excellent customer service.
- He’s created useful worksheets to help you plan your strategy
for achieving lifetime clients.
Tired yet? No? Then read on and learn more about bringing clients and
companies together.
#8
Longaberger
An American Success Story
by Dave Longaberger
"They" say you should never judge a book by its cover. "They"
are not always right. In this case, it’s just the opposite. At first
glance, you see a picture of what looks like a picnic basket covering 2/3
of the cover. Upon close examination, you see what appears to be miniature
people and trees around the base of the basket, and you realize that this
is actually a picture of Longaberger’s seven-story office building created
in the precise form of their trademark classic Market Basket! Scores of
readers have seen pictures of this one-of-a-kind structure in leading
magazines, newspapers, and television stories, while others have taken
advantage of the daily tours which attract 25 to 30 busloads of curious
visitors a day during busy season. This unique cover is just a sample of
the remarkable story you’ll find in the pages of this American Success
Story.
Dave Longaberger is no longer with us. He passed away in 1999. However,
after reading this book, I can easily visualize him joyously weaving away in
that Great Basket in the Sky as he keeps a loving eye on his
8,700 employees and 70,000+ independent sales associates across the U.S.
Dave reminds me a lot of Walt Disney — a remarkable entrepreneur with a
unique vision, unorthodox business methods, and a rare belief in people,
resulting in the creation of one of the largest and most successful private
companies in America. He never went to college or took a business-training
course. From a bare-bones beginning with a handful of part-time employees in
1972, Dave created a sprawling campus of office facilities, production
plants where basket makers create more than 40,000 high-quality baskets
every day, and tourist attractions in and around central Ohio.
Dave’s dedication, tenacity, and rare people skills combined to produce
the privately-owned company which currently thrives to the tune of $1
billion in sales under the leadership of President and CEO Tami Longaberger.
This organization screams of Employer of Choice, and you’ll certainly
understand why when you learn the Eighteen Management Principles on which
Dave built this empire.
This inspiring story of family tradition and pride will keep you riveted
from cover to cover. This story is a must-read for anyone seeking
inspiration, education, and a great story!
#9
Keeping
the People Who Keep You in Business
24 Ways to Hang on to Your Most Valuable Talent
by Leigh Branham
When you see a number of business authors
addressing the same issue, you can be certain that the subject matter is
more than likely timely and relevant to a wide audience. So it is with
talent wars. In this book, employee-retention expert Leigh Branham,
explains what talented employees want more than money. He then goes a step
further by shedding a great deal of light on what we can do to create an
environment and a reward system that make key employees want to stay with
us.
The author offers battle-fatigued managers a plan for victory in the
rapidly growing war for talent. Critical to his plan are 24 compelling
strategies for keeping good employees. He breaks the strategies into four
key areas. Most retention books focus on the first two keys as they are
certainly critical as well as challenging. The first key is: (1) Be a
company that people want to work for. Many authors use the term
‘Employer of Choice’ to say the same thing. The second key is also the
focus of many authors: (2) Select the right people in the first place.
This sounds like a simple and obvious step in any process. However, many
companies fall short in their efforts at this point. Branham’s last two keys
are seldom mentioned in other books even though they are indeed critical to
the process of keeping your best people. It’s refreshing to see an author
address both areas in great detail. They include: (3) Get them off to a
great start and (4) Coach and reward to sustain commitment. In
addition, Branham identifies dozens of companies with outstanding retention
programs and provides hundreds of examples of what these companies are doing
to hang on to their most productive people.
Filled with guidelines, models, and planning aids, this book is a must
for managers searching for ways to retain the people who are priceless to
their organization's success. It’s an easy, interesting read that belongs on
your book shelf. You’ll find yourself going back to it time and time again.
#10
Built
to Last
Successful Habits of Visionary Companies
by James C. Collins and Jerry I. Porras
From time to time, we
review a classic for those of you who may have missed it for some
reason or another. This book first appeared in 1994 but can be found today
in most any book store. The reasons are quite obvious. It still offers great
value. It’s filled with time-tested fundamentals and common sense rather
than the latest management theory of the month. It’s a high-energy, deeply
researched book that opens a whole new window on what it takes to create and
achieve long-lasting greatness for any organization. It’s now available in
paperback with a new introduction and a new chapter.
The liner notes say it best: "Built To Last explores the deep
reasons behind American long-term corporate success stories. In it, authors
James C. Collins and Jerry I. Porras provide new insights into the workings of 18 visionary
corporations, including 3M, Wal-Mart, Disney, Boeing, Sony, and
Hewlett-Packard. Drawing upon a six-year research project at the Stanford
University Graduate School of Business, Collins and Porras studied each
exceptional and long-lasting company in direct comparison with one of its
competitors. Throughout, the authors asked: 'What makes the truly
exceptional companies different from other companies?'"
Filled with hundreds of specific examples and organized into a coherent
framework of practical concepts that can be applied by managers and
entrepreneurs at all levels, Built To Last provides a master
blueprint for building organizations that will prosper long into the 21st
century and beyond."
You’ll have a difficult time putting this book down. It’ll get you
thinking and, more important, itching to apply these great ideas in your own
organization.